In his recent post Social Media and Health Care: Discussions We Need to Have," Dr. Howard Luks laid bare an early challenge facing health care and social media: the "echo chamber" where the same issues get "regurgitated, over and over."
How do we move beyond this?
I propose that the early adopters and trendsetters within the health care and social media community establish a rough curriculum.
Below, I've roughly parsed the issues Dr. Luks raises:
1: Introductory Level Issues:
What is important about health care becoming social?
What is a rough sketch of the major issues at play?
What are the tools?
What are the examples of those tools in action?
2: Second Tier Issues:
What specific areas of health care represent low-hanging fruit for social media?
What are the examples of people already applying social media to those areas?
What might "disruption" mean for the medical establishment?
3: Third Tier Issues:
What is professional behavior on social media?
4: Fourth Tier Issues:
How to manage HIPAA concerns?
What is the doctor-patient relationship on social media?
What kind of medical decision making is appropriate when and where?
I see the echo chamber improving when there is a centralized, widely endorsed, place to which experienced HCSM-ers can direct the less experienced.
Perhaps this could be a website that structures this content so that the user can access the level of insight appropriate to their experience with the issues?
Perhaps this site could be made pedagogical with some brief and directed youtube videos?
Or, have I completely missed the boat here and this content already exists in centralized, organized form?